Running a short-term rental (STR) is a fantastic way to generate income, but every host knows that slow seasons can be a challenge. Whether it’s the off-season for tourists or a time when demand naturally dips, it’s important to have strategies in place to keep your property booked and profitable year-round. Here’s how you can tackle the slow season with ease and keep those reservations rolling in.
1. Offer Special Discounts and Promotions
One of the simplest ways to attract bookings during slower periods is by offering incentives. Lowering your nightly rates slightly or creating promotions like “Stay 3 nights, get 1 free” can catch the attention of budget-conscious travelers.
Ideas for Promotions:
Weekly and monthly discounts for longer stays.
Reduced rates for midweek bookings.
Seasonal packages, such as “Winter Retreats” with included perks like complimentary hot cocoa or wine.
2. Attract Remote Workers with Long-Term Options
Remote work is here to stay, and slow seasons are a great time to target digital nomads and remote workers. Offering extended stays with discounts can help you fill your calendar during quieter months.
How to Attract Remote Workers:
Ensure your property has a comfortable workspace and reliable Wi-Fi.
Mention features like ergonomic chairs, desks, and quiet surroundings in your listing.
Offer discounts for stays of 28 days or more.
Revolvio Tip: Use phrases like “Work-from-Home Paradise” or “Perfect Remote Work Retreat” in your listing to appeal to this audience.
3. Leverage Seasonal Travel Trends
Focus on what makes your area unique during the off-season. Is your rental near a ski resort? Promote winter sports. Is it in a quiet countryside? Emphasize cozy stays and relaxation. Tailoring your listing to seasonal trends can help you attract niche travelers.
What to Highlight:
Local events or festivals happening in the off-season.
Unique experiences, like hiking trails, hot springs, or local wineries.
Cozy amenities like fireplaces, hot tubs, or outdoor fire pits.
Revolvio Tip: Update your photos and descriptions to reflect the season. A warm, inviting photo of a living room with a roaring fire works wonders in the winter!
4. Optimize Your Pricing Strategy
Adjusting your pricing during slow seasons is crucial to staying competitive. Use dynamic pricing techniques to adjust rates, but don’t go too low—you still want to attract quality guests.
Tools to Use:
PriceLabs: Helps adjust pricing based on local demand and events.
Beyond Pricing: Analyzes trends to keep your rates competitive.
Revolvio Tip: Tools are great for data, but creating a tailored pricing strategy is key. At Revolvio, we combine real-time insights with human expertise to ensure your pricing maximizes revenue, even during slow seasons. Learn more about our Dynamic Pricing Services.
5. Enhance Your Guest Experience
During slow seasons, positive reviews are more important than ever. Go the extra mile to create memorable stays that guests will rave about.
Small Touches That Make a Big Difference:
Offer a welcome basket with snacks, local treats, or wine.
Include cozy extras like blankets, slippers, or board games.
Provide detailed guides to local attractions, restaurants, and hidden gems.
Revolvio Tip: Personalized gestures don’t go unnoticed. A handwritten welcome note or a small gift can earn you glowing reviews and returning guests.
6. Update Your Listing with Fresh Photos and Descriptions
A slow season is the perfect time to revamp your listing. New photos and updated descriptions can make your property stand out and attract guests looking for something fresh.
What to Focus On:
Use seasonal photos that showcase your property in its best light (e.g., snow-covered landscapes or blooming gardens).
Highlight off-season perks, like fewer crowds or special activities available only during that time.
Use keywords like “peaceful getaway” in your title and description.
7. List on Multiple Booking Platforms
If you’re currently only using Airbnb, consider expanding to platforms like VRBO, Booking.com, or niche sites that cater to specific audiences. Each platform has its own user base, and listing on multiple sites can help you reach more travelers.
Revolvio Tip: Managing multiple listings can get complicated. Use a channel manager to keep everything synced, or let us help you streamline your operations!
9. Partner with Local Businesses
Collaborating with local businesses can help you add value to your listing while boosting bookings.
Examples of Partnerships:
Work with a nearby spa to offer discounted packages.
Partner with local restaurants to include coupons or discounts for your guests.
Promote guided tours or experiences like wine tastings or outdoor adventures.
Revolvio Tip: Mention these perks in your listing description to make your rental more appealing.
10. Stay Flexible with Booking Policies
Guests often look for flexibility when booking during slow seasons. Offering free cancellations or last-minute availability can make your property more attractive.
What to Offer:
Flexible check-in and check-out times.
Free cancellation up to a few days before the booking.
Revolvio Tip: Flexibility not only helps fill your calendar but also improves guest satisfaction, leading to better reviews.
Final Thoughts
Slow seasons don’t have to mean empty calendars. With the right strategies, you can attract guests year-round and keep your short-term rental business thriving. Whether it’s adjusting your pricing, improving your guest experience, or targeting new audiences, a little creativity and effort can go a long way.
At Revolvio, we’re here to help you navigate every season. From dynamic pricing to listing optimization, our services are designed to maximize your bookings and revenue. Ready to make your property stand out, even during the off-season? Contact us today to learn how we can help!